Who owns alamo rental car

The Alamo Rent a Car app , available for Apple and Android, allows you to quickly reserve a car, get directions and keep track of all your reservations. You can also link your Alamo Insiders account to get discounted rates within the app. One great perk at Alamo is its online check-in and self-service kiosks, which allow you to avoid the crowded check-in counter at certain locations. Alamo offers as much as a 10 percent discount for customers who pay in advance for their car rentals at certain locations.

However, you should pay attention to any cancellation fees and do your homework about which—if any— extra insurance you may need to buy before finalizing the purchase. Username or Email Address. Remember Me. Industry News. Skip the counter. Pay in advance. Newsletter Signup. Email Address. Enterprise Holdings offers business and retail customers a total transportation solution, which includes hourly rental, car leasing, WeCar car sharing and Enterprise Rideshare vanpooling programs, as well as the Enterprise Car Sales and Enterprise Commercial Trucks business lines.

For more information about Enterprise Holdings, visit www. Founded in , Enterprise Holdings is the most comprehensive service provider and only investment-grade company in the car rental industry, operating Alamo Rent A Car and National Car Rental , as well as its flagship Enterprise Rent-A-Car brand.

Its worldwide network includes 7, neighborhood and airport locations, with 6, offices located within 15 miles of 90 percent of the U. The Alamo, Enterprise and National brands collectively lead the car rental industry with more than one-third of all airport business in the United States and Canada. In order to exploit this market, Alamo chose to remain at less expensive, off-airport locations and concentrate on serving vacationers, not business customers, at lower prices.

In Alamo expanded beyond Florida, entering two major leisure markets by purchasing the California company Trans Rent-A-Car and gaining operating rights in Hawaii.

Alamo also opened a marketing and sales office in London. In Alamo made a tentative move to commercial sales, experimenting with an on-airport facility in Atlanta, Georgia. By the end of that year Alamo had 17, cars and employees; by it had 1, employees. During this time, Alamo also expanded to such western cities as Denver, Seattle, and Phoenix, and moved eastward into the Boston market, all without a loss in profits.

Still appealing heavily to leisure travelers, Alamo ran advertisements promising that "at Alamo, mileage is priceless. Zero cents a mile. Over the years Alamo's sales practices came under periodic government review and censure. In June the Florida attorney general charged Alamo with using "bait and switch" tactics and charging customers for unnecessary insurance.

The Florida charges were dropped when Alamo agreed to obey the law concerning these matters and to reimburse customers who had legitimate complaints. A later investigation of industry pricing and advertising was conducted by the National Association of Attorneys General, which resulted in Alamo agreeing to mention extra charges--gas, insurance, etc.

It was prepared to target the small-business customer, to whom savings would matter more than amenities such as airport location. Egan decided to make a run for the new market, in part because of his confidence in Alamo employees--who, coming mostly from outside the industry, were not overly specialized.

Alamo had more than quintupled sales in five years with managers recruited from stock brokerage, retail sales, airline management, the U. Navy, and even the medical profession. The Alamo recruit was chosen for "iron-willed determination," Egan told Inc. Alamo employees were "gung ho, like Marines," said industrial psychologist George Dunlevy, who tested new hires.

Alamo employees had "almost a work sickness, a drive to succeed," said Elizabeth Smith, a former naval officer and Alamo executive and company director. In hiring for Alamo, Smith looked for people with "a certain steel in the back," she told Inc.

Egan viewed the work environment as a new, somewhat controversial "centering force" in people's lives, to replace religion, community, and extended families. But Alamo was quickly advancing; Fortune writer Edward Boyer labeled the agency "the fastest-growing rental car company in the United States.

Alamo's service became even more appealing when on-airport locations started to become less attractive. Rental car lots for the larger companies had been moved farther from terminals, so off-airport companies, requiring less space for their smaller fleets, were sometimes closer than on-airport ones. In addition, limited counter space for airport rental agencies caused lines and delays, making Alamo service more inviting. Adding to the company's success was a shift in the market. In Alamo's first ten years of operation, Hertz and Avis's combined share of airport business had dropped 13 points to 58 percent, with National, Budget, Alamo, and others picking up the difference.

Alamo's revenues did not suffer during this time, because industry revenues rose 14 percent a year. In the mids, though, price wars cut into the leaders' profits, due in part to pressure from companies like Alamo, whose fleet had risen from 7, to 30, cars in six years and who had expanded into the business market from its leisure travel niche. Alamo's rapid growth continued and by August it had more than 50, cars in 57 cities and 2, employees or "family members," as they were known within the company.