He who owns the whistle rules the world

You're not there to gather inconclusive evidence of wrongdoing. You're a witness and observer, so don't delay because you want to gather that extra evidence. You may tip off the suspects and thwart the entire investigation. If you're not believed, if no action is taken or there's a cover-up, or if lives are at risk, then it's OK to escalate your concerns to others such as the CEO, the Police, a regulator, or even sometimes the press.

Anyone can blow the whistle if they suspect wrongdoing or unethical behaviour. And though it isn't easy, the law is designed to protect you from reprisal or unfair treatment. All reports must be handled with confidentiality and sensitivity. Ultimately, all that whistleblowers want is to have their report handled confidentially, protection from any comeback including being victimised or fired , and to have their report investigated properly.

But in the UK, there is no such award programme. Often the moral imperative outweighs any financial reward and encourages whistleblowers to act altruistically. There's a strong case to be made for rewarding whistleblowers. In critical industries such as health, nuclear, etc. Paying whistleblowers could also speed up reporting and uncover wrongdoing more quickly. With nowhere to hide, this would bring about a new era of greater accountability.

If you'd like to stay up to date with best practices , industry insights and key trends across regulatory compliance, digital learning, EdTech, and RegTech news, subscribe to Skillcast Compliance Bulletin. You can follow our ongoing YouGov research into compliance issues, attitudes and risk perceptions in the UK workplace through our Compliance Insights blogs.

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Show More. Views Total views. Actions Shares. No notes for slide. Simile Metaphor Personification 1. Figurative Language 2. Similes As black as China shop 6. Each of them posted uncharacteristic videos in which they pushed the same message as the Fazze campaign and shared the fake news links from the agency's brief.

Both had also participated in previous Fazze promotions. After Daniel Laufer contacted them, Everson Zoio and Ashkar Techy removed their videos but didn't answer his questions.

The BBC tried to contact both influencers, but they didn't respond. The emails bounced back, not from Fazze, but from the domain of a company called AdNow. Fazze is a part of AdNow, which is a digital marketing company, registered in both Russia and the UK.

The BBC has made multiple attempts to contact AdNow by phone, email and even a letter couriered to their Moscow headquarters, but they have not responded.

Eventually we managed to contact Ewan Tolladay, one of two directors of the British arm of AdNow - who lives in Durham. Mr Tolladay said he had very little to do with Fazze - which he said was a joint venture between his fellow director - a Russian man called Stanislav Fesenko - and another person whose identity he didn't know.

He said that he hadn't been a part of the disinformation campaign. He said he hadn't even known Fazze had taken on the contract before the story broke. He couldn't enlighten us on who the mystery client was. He said that in light of the scandal "we are doing the responsible thing and shutting down AdNow here in the UK".

He said Fazze was also being shut down. We have tried to get Mr Fesenko to talk to us but had no success. Both the French and German authorities have launched investigations into Fazze's approaches to influencers. But the identity of the agency's mystery client remains unclear. There has been speculation about the Russian connections to this scandal and the interests of the Russian state in promoting its own vaccine - Sputnik V.

Omid Nouripour, the foreign policy spokesman for the German Green party has suggested looking to Moscow for the motivation behind the Fazze campaign. He said: "Bad-mouthing vaccines in the West undermines trust in our democracies and is supposed to increase trust in Russia's vaccines, and there is only one side that benefits and that is the Kremlin.